Online video sharing and revenues during the pandemic. Evidence from musical stream data

نویسندگان

چکیده

This study examines how instant online video sharing affects artists’ musical streams during the pandemic. On average, use of TikTok app significantly increases streams, by approximately 5%. increase is even higher for male, European and dj Mag 2020 new entry artists.

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ژورنال

عنوان ژورنال: Applied Economics Letters

سال: 2022

ISSN: ['1350-4851', '1466-4291']

DOI: https://doi.org/10.1080/13504851.2022.2110209